Web Site Design Services

Advertising Your Web Site

Now that you have a web site, how do you get the word out? Don't depend on free services to deliver traffic; the only sure way to bring attention to your site is through advertising.

Search Engines

Search engines, such as Google, Yahoo!, Bing, and others are the most popular way for people to find web site that contain information they are interested in. Being listed on the major search engines is very important, but can be a frustrating experience for some.

When we design your web site, we take steps to make sure that the site and each page on it is friendly to search engines indexing it properly. We do not employ tricks that so-called Search Engine Optimization (SEO) companies often use, as these tricks often run afoul of the stated policies of the search engines. If objectionable methods are used to manipulate the search engines, the end result may be that your entire site is banned from that search engine altogether.

We much prefer creating a well-done web site that is useful and informational for your visitors. We've had great success getting well-placed in Google and the other major search engines, and we believe that it is a direct result of "doing the right thing" in the first place.

However, there are some situations where your site isn't being listed as well as you would like, or you would like to attract more visitors to your site. This is where purchasing advertising on the search engines can come into play. When you purchase a keyword, your ad is shown based on the parameters stated. Typically, you compete for priority placement based on the amount you are willing to pay for each click to your site from that ad. Search Engine Advertising is the only way that you can truly control the exposure your web site receives on that search engine.

Contact Us with your needs!